Long-Tail Keywords: A Beginner’s Guide

Introduction

When people search for things on the internet, they usually type in a few words that describe what they're looking for. These words are called “keywords.” Long-tail keywords are phrases that have three or more words and are very specific.

They can be really helpful for websites because they help people find exactly what they're looking for. Short-tail keywords are more general and have a lot of competition, which can make it hard for websites to get noticed. Using long-tail keywords is like finding a secret shortcut to help your website stand out in a crowd.

Section 1: What is a Long-Tail Keywords?

When you search for something on the internet, you type in words that describe what you're looking for. These words are called “keywords.” Long-tail keywords are made up of three or more words and are extremely detailed and specific in nature.

They are called “long-tail” because if you graph the popularity of different keywords, the really popular ones have a short “head” and the less popular ones have a long “tail.” Long-tail keywords are in the long tail, meaning they are not searched for as often as short-tail keywords, but they can still be really helpful for websites.

Here's an example: If you search for “shoes,” you will get a lot of results because that's a very popular keyword. But if you search for “red high-heeled shoes for prom,” you will get more specific results that match what you're looking for. That's why long-tail keywords are important – they help people find exactly what they're looking for.

Short-tail keywords are more general and have a lot of competition, which can make it hard for websites to get noticed. For example, if you search for “cars,” you will get millions of results. But if you search for “green 2018 Toyota Corolla,” you will get more specific results that match what you're looking for. Websites can potentially attract more targeted traffic and improve their chances of ranking higher in search results by using long-tail keywords.

Section 2: Why Use Long-Tail Keywords?

Using long-tail keywords can be really helpful for websites that want to get noticed on the internet. Here are some reasons why:

• Less competition: Long-tail keywords are more specific, which means there is less competition for them. That can make it easier for websites to rank higher in search results.
• More targeted traffic: When people use long-tail keywords to search for something, they usually know exactly what they're looking for. That means if your website has content that matches what they're looking for, they are more likely to visit your website. This can lead to more targeted traffic, which means people who are more likely to be interested in what you have to offer.
• Higher conversion rates: When people search for something using targeted keywords and find your website, they are more likely to be interested in what you have to offer. That means they are more likely to take action, such as making a purchase or filling out a form.

Compared to short-tail keywords, long-tail keywords have some advantages. Short-tail keywords are more general, which means they have more competition. That can make it harder for websites to rank higher in search results.

Short-tail keywords also tend to attract more traffic, but that traffic may not be as targeted. This means people who visit your website might not be as interested in what you have to offer.

Here's an example of how targeted keywords can be successful in SEO. If you search for “best pizza in New York City,” you will get more specific results that match what you're looking for.

If a pizza restaurant in New York City uses “best pizza in New York City” as a keyword, they might not rank very high in search results because there is a lot of competition for that keyword.

But if they use “best pizza in midtown new york city” or “best pizza slice in new york city” or “best pizza in new york city manhattan” as a long-tail keyword, they are more likely to rank higher in search results because it is more specific.

Section 3: How to Find Long-Tail Keywords?

When you're creating content for your blog post or website, you want people to be able to find it easily. That's where using long-tail keywords comes in. Here are some tips for finding long-tail keywords:

• Start with a general search: Think about what you want to write about and start with a broad keyword or head term. For example, if you want to write about dogs, start with “dogs” as your keyword.
• Use tools to find keyword suggestions: There are many tools you can use to find keyword suggestions, such as Google's Keyword Planner, Ubersuggest, KWfinder, KeywordTool. These tools can help you find long-tail keywords that are related to your broad keyword.
• Look at monthly search volume: When you find a long-tail keyword, look at the monthly search volume. This will tell you how many people are searching for that keyword each month. You want to choose a keyword that has a good amount of search volume, but not too much competition.
• Consider search queries: When people search for something, they use search queries or search terms. Think about what search queries people might use to find your content and use those as long-tail keywords.
• Compare different methods for finding long-tail keywords: There are many different methods for finding long-tail keywords, such as using Google searches, looking at related searches, or using autocomplete suggestions. Try different methods and see what works best for your SEO strategy.

Compared to short-tail keywords, long-tail keywords can be easier to rank for in search engines, and can lead to higher conversion rates. That's because people who search for something using long-tail keywords are usually more specific in what they're looking for, which means they are more likely to be interested in your content. By finding the right long-tail keywords and creating content that matches those keywords, you can improve your chances of getting noticed on the internet.

Tips for you!

Search on google one keyword for example in this situation I'm picking “best email marketing tool” and google show me this results :

Perhaps you will observe that Google provides suggestions based on the keywords you search for. This means that if you are interested in a particular keyword, Google may suggest related topics or subjects that could also be of interest to you.

Currently, I'll explore the suggestions provided by Google's search engine, as it may help me generate some ideas for keywords.

Yes, the keyword “What is the best way to send marketing emails?” has a low SEO difficulty, but the problem is that it doesn't have any search volume. So, I'll need to search for a new related keyword that has both low difficulty and a decent search volume.

So, I decided to modify our keyword slightly and searched for “what is the best email marketing service.” I found that this keyword has a decent amount of traffic and a good SEO difficulty. It looks like we've found a better keyword to use for our SEO strategy!

Finding the right keywords for your website is easy and can be done using any keyword research tool, such as Google Keyword Planner. In this example, I used Ubersuggest to find the best keyword, but it's not necessary as you can use Google Keyword Planner for free.

Section 4: How to Use Long-Tail Keywords?

Now that you know what long-tail keywords(Targeted Keywords) are and why they're important, it's time to learn how to use them on your website or blog. Here are some tips:

• Incorporate long-tail keywords into website content: Targeted keywords can help improve your website's search engine optimization (SEO) by making it easier for search engines to find your website. When creating website content, make sure to use long-tail keywords in the headings, meta descriptions, and body text.
• Use best practices for using long-tail keywords in blog posts: When writing blog posts, make sure to use targeted keyword in the title, headings, and body text. Also, try to use the long-tail keyword in the URL of the blog post.
• Use long-tail keywords in product pages: If you're selling products on your website, make sure to use long-tail keywords in the product titles and descriptions. This can help improve your chances of getting noticed in search results when people search for specific products.
• Compare different strategies for using targeted keywords: There are many different strategies you can use when incorporating targeted keywords into your website or blog. For example, you can focus on creating content around specific long-tail keywords, or you can create content that incorporates a variety of long-tail keywords.

By using more specific and targeted keywords in your content, you can enhance your website's SEO and make it simpler for people to discover your website. Unlike broader short-tail keywords, specific keywords can result in higher conversion rates. Remember to conduct thorough keyword research and find the appropriate keywords that will work best for your website or blog.

Section 5: How to Use Long-Tail Keywords in SEO?

Long-tail keywords are important for websites to attract more targeted traffic and rank higher in search results. In this section, we'll talk about how to use long-tail keywords in SEO.

A. Adding Long-Tail Keywords to Website Content

To use long-tail keywords in your website content, make sure to include them in your text, headings, and image descriptions. You can also use variations of your long-tail keywords throughout your content to avoid repetition.

B. Creating Targeted Landing Pages

Create pages on your website that focus on specific targeted keywords. Use your long-tail keywords in the page title, meta description, and content to make them more relevant to search queries.

C. Using Long-Tail Keywords in Meta Tags and URLs

Add long-tail keywords to your page's meta title, description, and URL. This can help search engines better understand the content of your page and rank it higher in search results.

D. Best Practices for Using Long-Tail Keywords in SEO

To use long-tail keywords effectively, conduct thorough keyword research to find the best long-tail keywords for your website. Use a mix of short-tail and long-tail keywords to optimize your website for both broad and specific search terms. Create high-quality, relevant content that includes your targeted keywords. Regularly monitor your website's search rankings and adjust your SEO strategy accordingly.

Conclusion

Overall, this article aims to provide a comprehensive overview of long-tail keywords, their benefits, and how to use them effectively. By comparing and contrasting long-tail and short-tail keywords throughout the article, readers will gain a better understanding of the unique advantages of targeted keywords and how they can be used to improve their website's search engine rankings.